Experience

Ad Tech & Digital media consultant

freelance | Salt Lake City, UT | Jul 2019 - present

  • Skilled in display technology, media strategy, technical implementation, content creation/strategy, and building client relationships

  • Experienced with major DSPs, tag management software, launching products, and QA testing

  • Certified in Google Ads, Google Analytics, Google Display, Google Tag Manager, content marketing, and inbound marketing

DIRECTOR, ADVERTISING OPERATIONS

Upwell Health | Salt Lake City, UT | Jan 2019 - Jun 2019

  • Directed technical setup and digital experience of new B2C site: upwellbeing.com

  • Integrated Google Adsense and third-party tracking

  • Assigned and approved RFPs

  • Business leader for site experience, display, mobile, social media, and technical implementation

MANAGER, ADVERTISING OPERATIONS

Rakuten Marketing | Salt Lake City, UT | Sep 2016 - Dec 2018

  • Established documentation, collected data, and identified areas of

    improvement resulting in 60% reduction in launch time

  • Directed onboarding and successful setup of all B2B campaigns

  • Presented weekly revenue projections to management

  • Managed internal and remote team between US & UK

  • Product owner for launch of company-wide ad server

SENIOR ACCOUNT MANAGER - WEST

MediaForge | San Francisco, CA | Nov 2011 - Aug 2016

  • Main contact and strategist for 30+ B2B accounts

  • Directed QBRs and collaborated with internal teams to execute on

    client goals and feedback

  • Launched and managed teams in Australia & Brazil

ACCOUNT MANAGER

Neutron Interactive | Salt Lake City, UT | Aug 2010 - Oct 2010

  • Managed and optimized enterprise accounts

  • Identified upsell opportunities

SEO COPYWRITER

Neutron Interactive | Salt Lake City, UT | Nov 2009 - Jul 2010

  • Researched and developed SEO content for multiple platforms

 

EXPERTISE

• Ad Exchange Onboarding

• Client Success & Retention

• Confluence & JIRA

• Copywriting

• Display Advertising

• Google Ads

• Google Analytics

• Google Display

• Google Tag Manager

• HubSpot CRM

• Microsoft Office

• Project Management

• QA & UAT Testing

• Salesforce CRM

• SEO

• Site Tagging

• Web Analytics

• Wordpress

• Working knowledge of CSS

& JavaScript


Education

BACHELOR OF ARTS IN COMMUNICATION

Concentration in Advertising & Public Relations

Brigham Young University | Rexburg, ID | 2006 - 2009

Activities & Societies: College Democrats, PRSSA, Rixida Film Productions

CERTIFICATIONS