JD Durham





JD
Durham


Ad Tech + Digital Media Professional

 
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About

Digital advertising professional with a demonstrated history in ad tech and

online marketing. Skilled in display technology, mobile advertising, SaaS,

technical implementation, and building client relationships. Experienced with

major DSPs, tag management software, launching products, and managing

teams. Strategic, technical, and always client-focused.

View My Resumé

Experience

DIRECTOR, ADVERTISING OPERATIONS

Upwell Health | Salt Lake City, UT | Jan 2019 - Jun 2019

• Directed technical setup and digital experience of new B2C site:

upwellbeing.com

• Integrated Google Adsense and third-party tracking

• Assigned and approved RFPs

• Business leader for site experience, display, mobile, social media,

CRM, media buying, and technical implementation

MANAGER, ADVERTISING OPERATIONS

Rakuten Marketing | Salt Lake City, UT | Sep 2016 - Dec 2019

• Established documentation, collected data, and identified areas of

improvement resulting in 60% reduction in launch time

• Directed onboarding and successful setup of all B2B campaigns

• Presented weekly revenue projections to management

• Managed team of 5 between US & UK

• Product owner for launch of company-wide ad server

SENIOR ACCOUNT MANAGER - WEST

MediaForge | San Francisco, CA | Nov 2011 - Aug 2016

• Main contact and strategist for 30+ B2B accounts

• Directed QBRs and collaborated with internal teams to execute on client

goals and feedback

• Launched and managed teams in Australia & Brazil

ACCOUNT MANAGER

Neutron Interactive | Salt Lake City, UT | Aug 2010 - Oct 2010

• Managed and optimized enterprise accounts

• Identified upsell opportunities

SEO COPYWRITER

Neutron Interactive | Salt Lake City, UT | Nov 2009 - Jul 2010

• Researched and developed SEO content for multiple platforms

expertise

• Ad Exchange Onboarding

• Client Success & Retention

• Confluence & JIRA

• Copywriting

• CRM

• Display Advertising

• Google Ads

• Google Analytics

• Google Tag Manager

• HTML5

• HubSpot

• Microsoft Office

• Project Management

• QA & UAT Testing

• Salesforce

• SEO

• Site Tagging

• Web Analytics

• Wordpress

• Working knowledge of CSS

& JavaScript

Education

BACHELOR OF ARTS IN COMMUNICATION

Concentration in Advertising & Public Relations

Brigham Young University | Rexburg, ID | 2006 - 2009


certifications

Google Ads | 2019

Google Analytics | 2019

Google Tag Manager | 2019

Content Marketing | 2019

HTML5 | 2019

Contact

Phone: 425.308.2277

Email: jd.durham11@gmail.com

Salt Lake City, UT