JD Durham





JD
Durham


Ad Tech + Digital Media Professional

Screenshot 2019-09-04 22.49.59.png
 

About

JD Durham is a digital advertising professional with a demonstrated history in ad tech and online marketing. Her background in client services and advertising operations fuels her client-centric and strategic approach to media strategy, onboarding, and managing client expectations.

JD has managed marketing campaigns and technical set up for top brands like FootlockerMarc JacobsSee's Candies, Sephora, and Tommy Hilfiger. She believes in transparency and accountability when relaying information to clients and always strives to be solution-oriented.

In her free time, JD enjoys plants and gardening, home design, reading, strong coffee, podcasts, and scolding her little diva-dog, Zo. JD is currently working as a freelance consultant and is always interested in collaborating. Connect with her here.

View Resumé


 

Experience

Ad Tech & Digital media consultant

freelance | Salt Lake City, UT | Jul 2019 - present

  • Skilled in display technology, media strategy, technical implementation, content creation/strategy, and building client relationships

  • Experienced with major DSPs/SSPs, tag management software, launching products, and QA testing

  • Certified in Google Ads, Google Analytics, Google Tag Manager, content marketing, and inbound marketing

DIRECTOR, ADVERTISING OPERATIONS

Upwell Health | Salt Lake City, UT | Jan 2019 - Jun 2019

  • Directed technical setup and digital experience of new B2C site: upwellbeing.com

  • Integrated Google Adsense and third-party tracking

  • Assigned and approved RFPs

  • Business leader for site experience, display, mobile, social media, media buying, and technical implementation

MANAGER, ADVERTISING OPERATIONS

Rakuten Marketing | Salt Lake City, UT | Sep 2016 - Dec 2019

  • Established documentation, collected data, and identified areas of

    improvement resulting in 60% reduction in launch time

  • Directed onboarding and successful setup of all B2B campaigns

  • Presented weekly revenue projections to management

  • Managed team of 5 between US & UK

  • Product owner for launch of company-wide ad server

SENIOR ACCOUNT MANAGER - WEST

MediaForge | San Francisco, CA | Nov 2011 - Aug 2016

  • Main contact and strategist for 30+ B2B accounts

  • Directed QBRs and collaborated with internal teams to execute on

    client goals and feedback

  • Launched and managed teams in Australia & Brazil

ACCOUNT MANAGER

Neutron Interactive | Salt Lake City, UT | Aug 2010 - Oct 2010

  • Managed and optimized enterprise accounts

  • Identified upsell opportunities

SEO COPYWRITER

Neutron Interactive | Salt Lake City, UT | Nov 2009 - Jul 2010

  • Researched and developed SEO content for multiple platforms


 


EXPERTISE

• Ad Exchange Onboarding

• Client Success & Retention

• Confluence & JIRA

• Copywriting

• Display Advertising

• Google Ads

• Google Analytics

• Google Tag Manager

• HTML5

• HubSpot

• Microsoft Office

• Project Management

• QA & UAT Testing

• Salesforce

• SEO

• Site Tagging

• Web Analytics

• Wordpress

• Working knowledge of CSS

& JavaScript

Education

BACHELOR OF ARTS IN COMMUNICATION

Concentration in Advertising & Public Relations

Brigham Young University | Rexburg, ID | 2006 - 2009

CERTIFICATIONS

Google Ads | 2019

Google Analytics | 2019

Google Tag Manager | 2019

Content Marketing | 2019

HTML5 | 2019

Inbound | 2019


 

CONTACT

Phone: 425.308.2277

Email: jd.durham11@gmail.com

Salt Lake City, UT